Sony Speaks-up on "Why Softeon?"

Business Overview

  • Sony DADC is a subsidiary of Sony Corporation Tokyo, $86 billion dollar revenues in 2011
  • Leading disc and digital solution provider for the entertainment, education and information industries, offering worldclass optical media replication services, digital and physical supply chain solutions and software services
  • Network includes service offices, optical media production, distribution and digital facilities in 19 countries worldwide
  • Sony DADC manages its internal supply chain, including overseeing their supply chain solution providers in manufacturing, distribution and transportation, as well as the supply chains of other content owners, including consumer retail goods companies, as customers

View Case Study

Business Objectives

  • Required ability to react with dynamic business environments
  • Onboard new clients in shortest time possible (90 days or less depending on complexity)
  • Differentiate and gain competitive advantage in Entertainment (physical & digital) Supply Chain
  • Required optimized use of distribution and manufacturing network nodes for better customer service
  • Required support of current composite/hybrid application framework with no major capital investments and less disruption to business
  • Offers supply chain services a la carte to fit the customer needs


  • “Softeon solutions contributed to the transformation of our supply chain by helping us to deliver flexible and cost effective services while meeting dynamically changing customer requirements. Working with Softeon Enterprise applications, we have achieved superior results and return on investment (ROI).”

    John Postik, VP/CIO Sony, DADC Americas

  • “With Softeon’s iterative development methodology and approach, business partner on-boarding and integration was reduced from nine to three months, without compromising the quality of our solution. System implementations were non-invasive to our customers, due to the flexibility and adaptability of the architecture deployed.”

    Harald Absmann, VP/CIO Sony DADC International, Sony DADC


  • Implemented best-in-class Entertainment distribution and transportation supply chain systems
  • Achieved the goal of decreasing time for onboarding new customers from 270 days to approximately 90 days for major implementations
  • Improved order fulfillment and customer service satisfaction rate to 99.4% and 99.6%, respectively
  • Successfully implemented systems with minimum and non-invasive disruptions to current business processes
  • Better visibility and transparency throughout the supply chain which gained customer confidence
  • Overall IT framework flexibility with reduced overall footprint of the infrastructure based on reusable components
  • Benefit realization, ROI and TCO was on target without any compromise in quality of the solution

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