Softeon's Link to Dietz & Watson

Business Overview

  • Family-owned business founded in 1939
  • Manages more than 8,000 SKUs, including premium meat delicacies and artisan cheeses
  • Partnered with Black Bear Distribution for 3PL services
  • Distribution from Black Bear’s 300,000 square foot Delanco, NJ DC with full temperature control down to minus 10 degrees

View Case Study

Business Objectives

  • Required higher efficiency through the DC
  • Non-direct put-away, limited order visibility with mostly paper reporting
  • Manual-driven picking process not optimally utilizing people and equipment
  • Difficulty in implementing food-industry specific compliances like serial number tracking, “sell by date” tracking, lot code management, etc. and also tracking returns/recalls, etc.
  • Direct-to-store shipments were time consuming and labor intensive
  • Difficult to manage customer queries without real-time visibility


  • “We now have the ability to gather information and start benchmarking, which takes us to another level of efficiency.”

    Wayne Henry, Senior Vice President, Finance and Technology, Dietz & Watson

  • “We use the serial number to see everything in real time from manufacturing to the end customer…Softeon handles all this data seamlessly and we have 100% visibility throughout the supply chain. We are extremely satisfied with Softeon WMS.”

    Mike Wiese, System Administrator, Technical Program Manager, Dietz & Watson


  • Staged implementation achieved 100% visibility with dynamic real-time reporting
  • Reduced order turnaround time by 25%
  • Full system-driven put away, wave management and pick optimization with full recall capability
  • Advanced receiving due to complete system integration to the production facilities
  • Complete track and trace facility due to serialization down to case level
  • Improved billing accuracy and audit trail

Softeon Headquarters
11700 Plaza America Drive
Suite 910
Reston, VA, USA 20190
(703) 793-0005
(703) 793-1604
Softeon LATAM
Monte Rosa 255, Piso 4
Chacarilla, Surco Lima 33
+511 625 9941
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