The Hoffman Beverage Story

Business Overview

  • Marketplace leader in beverage distribution based in Virginia Beach, VA
  • Hoffman Beverage Company has been an exclusive Anheuser-Busch wholesaler since 1933
  • Annual sales of more than 5 million cases
  • Serves the Southern region of Virginia with approximate population of 1.6 million

Business Objectives

  • Required business migration to pre-sale business model
  • Needed to improve efficiencies in the floor: picking, receiving, replenishments, inventory cycle counts, with
  • Previously cumbersome manual processes
  • Manual environment was extremely labor intensive and difficult to manage


  • “Softeon’s WMS product more than met our requirements, and they essentially became a partner in our success.”

    Kirk Baldwin, V.P. Operations, Hoffman Beverage Company (Anheuser-Busch InBev)

  • “Softeon’s seamless integrated RAS and WMS solution, takes inventory accuracy, visibility and reporting back to Anheuser Busch to the next level.”

    Chris Scott, Chief Technology Officer, Hoffman Beverage Company (Anheuser-Busch InBev)


  • Migrated to a completely paperless and wireless environment
  • Increased per-person efficiency by 60%
  • Increased overall distribution productivity by 35%
  • Provided real-time tracking and accounting capability
  • Shorter ramp-up time for new and temporary employees

Softeon Headquarters
11700 Plaza America Drive
Suite 910
Reston, VA, USA 20190
(703) 793-0005
(703) 793-1604
Softeon LATAM
Monte Rosa 255, Piso 4
Chacarilla, Surco Lima 33
+511 625 9941
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