Business Overview

  • L&F is a leading Anheuser Busch distributor and the premier beer distributor along the border of Texas and Mexico
  • They serve both lower and West Texas as well as southeastern New Mexico
  • L&F started off in 1978 with less than 20 employees and a single location- today they have over 1,200 employees and eight different distribution warehouses
  • In addition to Anheuser Busch products, L&F now offers over 150 craft and imported brews, a number of wines and spirits, and non-alcoholic beverages

Business Objectives

  • Previous paper based system significantly hindered productivity
  • Needed a WMS for their wine and liquor products that could provide great inventory accuracy
  • Looked to our voice based picking solution to increase efficiency




Softeon Headquarters
11700 Plaza America Drive
Suite 910
Reston, VA, USA 20190
(703) 793-0005
(703) 793-1604
Softeon LATAM
Monte Rosa 255, Piso 4
Chacarilla, Surco Lima 33
+511 625 9941
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