Business Overview

  • Standard Sales Company was founded in 1952 as a small, single operation beer distributor in Odessa, Texas
  • Today Standard Sales has nine different branches, over 500 employees, and is considered to be one of the largest beer wholesalers in the country
  • Standard Sales proudly distributes carefully selected beverages, in particular Anheuser Busch products

Business Objectives

  • Needed a vendor that offered total solutions 
  • Required business migration to have multiple locations in multiple states
  • Needed to be able to easily obtain reports on business metrics




Softeon Headquarters
11700 Plaza America Drive
Suite 910
Reston, VA, USA 20190
(703) 793-0005
(703) 793-1604
Softeon LATAM
Monte Rosa 255, Piso 4
Chacarilla, Surco Lima 33
+511 625 9941
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